Gary Garth: Putting Sales First for Business Survival

About Gary Garth: Gary Garth is a serial entrepreneur, Founder & CEO of 360° Solution for Behavioral Health Center elev8.io, Author of 'The Zero to 100 Million Sales Blueprint 'book, and 'The Goals, Grit & Greatness' Planner. He also leverages his resources via Great Dane Ventures as an angel investor, helping high-potential startups to go to market, scale, and become profitable via 360 degrees sales and marketing support, incubator programs, advisory services and proprietary technology engineered to empower entrepreneurs. He has been featured in Inc., Forbes, Success, and many other prominent publications. A serial entrepreneur since 2002, Gary has started and successfully exited six companies, including large outbound sales call centers, radio advertising networks, and an award-winning, eight-figure digital marketing agency. Born in Denmark, Gary now lives and works in Medellín, Colombia. Check out the latest episode of our Conversational Selling podcast to learn more about Gary.

In this episode, Nancy and Gary discuss the following:

• The reasons why Gary pursues the behavioral industry.
• Gary's view on why less than 10% of addicted get treatment.
• The challenges Gary sees right now in the behavioral health marketing industry.
• The best advice Gary gives to the centers is to reach the people who need the therapy.
• Key factors that inspired Gary to write 'The Zero to 100 Million Sales Blueprint '.
• How Gary addresses the challenge that fewer than 10% achieve revenue beyond a million in his book.
• The top 25 sales metrics that everybody should monitor and improve.

Key Takeaways: 
 

• People must make the decision that they want to recover.
• The main challenge is combining the right strategies and having the right team to execute.
• If you don't have the financial means, maybe give them some equity in the company to ensure sales get off the ground.
• An obvious metric is to understand your lifetime value.
• When you start measuring those metrics, you'll identify where you can optimize your marketing and sales process.

"Believe it or not, Nancy, there are 20+ million in America alone that are seeking treatment or need treatment, but there are only a couple of million that receive treatment every year. So less than 10%. So that, for me, is wrong. That statistic. The opiate crisis is killing more people than any other means in the US: homicide, traffic incidents, everything combined doesn't even surpass opiate. So, I said, this is a way to help facilities that may not be at full capacity because they're not using the right marketing or sales strategies. If I can apply my skillset there, I can help people out of suffering and help that business grow. So that's why I focus on behavioral health." – GARY.

" But I never really came across a book where it's like "Here's a blueprint." If you're starting a company, if you're running a sales team, if you want to scale, if you want to go from zero to a hundred million, here's a step-by-step process that you can follow. So that's why I ended up plus for the pages because I said, "I need to include everything needed." I had to document what was working. And I always recommend to readers that you don't have to read it from end to end. You can just cherry-pick a chapter on the given stage you're in, or the early wind, and leverage that by just reading it and applying it, then moving forward." – GARY.

Connect with Gary Garth:

• LinkedIn: https://www.linkedin.com/in/garygarth/
• elev8.io:https://elev8.io/
• Personal Website:https://garygarth.com/

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