Why people are hitting unsubscribe on streaming platforms

Netflix recently reported their first loss of subscribers in over a decade. In the first quarter of 2022, 200,000 accounts left the company. That was just in the first quarter of this year – they’re forecasting a drop of 2-million more subscribers in the second quarter. Netflix is not alone. While streaming services and subscription services more broadly (like fitness apps, grocery delivery, and meal kits) saw a surge of consumers at the beginning of the pandemic, there are now signs of subscription fatigue.

Mahdis Habibinia reported on the story for The Globe’s Report on Business. She explains why this fatigue is setting in, what companies are doing about it and why, even though many of us are overwhelmed with the amount of choice, subscription-based services are likely here to not only stay, but actually increase in number.

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