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Brand on Purpose

Turning Stadiums and Graffiti into Jewelry and Opportunities for Women with Amy Peterson, CEO and Co-Founder of Rebel Nell (S9E08)

Feb 7, 2023
30:59

In this episode, Aaron is joined by Amy Peterson, CEO and Founder of Rebel Nell, to talk about what inspired her to launch the Detroit-based jewelry company focused on providing employment, equitable opportunity, and wraparound support for women with barriers to employment. Amy takes us through her career path, which began as a lawyer for the Detroit Tigers, as well as how getting the chance to meet with women staying at a local homeless shelter shifted her perspective on life. She also explains Rebel Nell’s process of creating art and jewelry out of things like graffiti, old sports stadiums and more. Tune in to hear about a truly inspiring company and learn more at www.rebelnell.com.


Production Credits: Aaron Kwittken, Haley Sacotte, Nina Valdes, Maria Bayas, Michael Grubbs, Anna Lamm and Mathew Passy

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