Everyone needs a compelling LinkedIn profile. Why? So people can see who you are, what you represent, and what you’re all about. Your personal profile acts like a mini website for your company. What does your company’s website show on page one? Who they help, how they help, and the business problem they solve. Speak to your customer in the same way. Mario Martinez Jr. shares his successful LinkedIn formula in this episode of Sales Reinvented.

Outline of This Episode

[1:20] Is a compelling LinkedIn profile important?
[3:41] Three elements to leverage on your LinkedIn profile
[7:52] How to tell your professional story on LinkedIn
[9:37] Balancing professionalism and personality
[10:41] What to update on your LinkedIn profile (and when)
[12:50] Tools to measure the impact of your LinkedIn profile
[15:52] Mario’s top LinkedIn profile dos and don’ts
[17:37] Mario’s formula for LinkedIn Success

Resources & People Mentioned

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Mario Martinez Jr’s Formula for LinkedIn Success, Ep #382