Mastering the Market: Lessons to be Learned

Aug 12, 2024

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Welcome back to another exciting episode of the Farm4Profit Podcast! Today, we're diving into a unique and powerful educational resource that's transforming how farmers approach merchandising and risk management—Agris Academy. Joining us are the dynamic founders, Jeff Kazin and Mike Rohlfsen, who bring decades of experience in the grain trade and agricultural start-ups.

In today's episode, we'll learn what sets Agris Academy apart from traditional broker advisory services and explore the journey that led to its creation. From building their master class to becoming "professors" of their trade, Jeff and Mike have plenty of insights to share. We'll discuss the common myths in the industry, the challenges, and rewards of teaching, and what farmers can gain from a deeper understanding of merchandising.

We'll also get tactical—who stood out among Agris Academy's students in 2023, what it takes to market a crop when you're below the cost of production, and how to improve skills in an industry that's constantly evolving. Plus, we'll hear about Jeff's experience in hiring a CIA analyst for intelligence operations—yes, you heard that right!

Jeff and Mike will also provide a glimpse into what Agris Academy offers, who the typical students are, and what changes are coming to their classes. Whether you're a farmer looking to sharpen your skills or an industry partner wanting to connect, this episode has something for everyone.

So, let's jump in and discover how Agris Academy is helping farmers succeed in today's challenging agricultural landscape!

Don’t forget to like the podcast on all platforms and leave a review where ever you listen!
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