The most comprehensive guide on the internet for Jobs to Be Done (JTBD).

(00:00:00) Introduction

(00:00:40) Why companies are dying quicker(00:01:53) Why I like JTBD

(00:02:45) People are trying to progress in life

(00:03:37) The process of creative disruption

(00:04:39) Customers inadvertently lie

(00:05:30) JTBD theory and practice

(00:09:05) Examples of 3 dimensions

(00:10:48) Tony Ulwick's 9 tenets of JTBD

(00:12:22) Incorporate JTBD into Your Process

(00:13:59) Investigate beyond the superficial layer

(00:16:06) 1. Define your market(00:17:15) 2. UX Research

(00:22:59) 3. Synthesize your research

(00:23:41) 4. Map the job

(00:24:22) 5. Identify customer needs (example with ChatGPT and Claude)

(00:25:29) 6. Create JTBD statements

(00:26:28) 7. Ideate solutions

(00:27:12) 8. Prioritization and planning

(00:28:19) 9. Design and test

(00:29:19) 10. Refine and measure impact

(00:30:17) Bob Moesta's Case study

(00:32:52) FAQ

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I'm Sera Tajima, Climate Tech Advisor & Investor. 🤙

I talk about:

→ Product Growth Strategy (Growth, Design, AI)

→ Climate Tech

→ Venture Capital

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Everything You Need for JTBD (Jobs to be Done) for Founders & Product Designers