Hidden Brain

Innovation 2.0: Shortcuts and Speed Bumps

May 20, 2024
Bob Sutton, an organizational psychologist at Stanford University, discusses the often frustrating gap between brainstorming and actual innovation. He explains the concept of 'innovation theater,' where great ideas go nowhere. Sutton shares insights on navigating bureaucratic inefficiencies, drawing from personal experiences, and emphasizes the role of friction in driving change within teams. He also highlights the balance between creating smooth processes and allowing friction to enhance creativity. His practical advice helps bridge the gap between ideas and execution.
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ANECDOTE

Cable Company Woes

  • Bob Sutton struggled with his cable provider after his mother's death.
  • A board member intervened, granting him VIP status and resolving the issues quickly.
INSIGHT

The Purpose of VIP Treatment

  • Companies often prioritize appeasing influential individuals over improving customer experience.
  • VIP treatment aims to shield executives from complaints, not to satisfy customers.
ANECDOTE

The Cancer Tax

  • Melissa Valentine's research revealed the "cancer tax," where patients bear the burden of navigating fragmented healthcare systems.
  • Sutton's neighbor, a doctor, struggled to navigate the system for his mother's cancer treatment.
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