Rory is the Vice Chairman of Ogilvy, he has co-founded a behavioral science practice within the agency. Prior to becoming the Vice Chairman, Rory was a copywriter and creative director at Ogilvy for over 20 years, having joined as a graduate trainee in 1988. He is a speaker at TED Global. He is the author of two book: The Wiki Man and Alchemy. One of marketing's most original thinkers and influential speakers, Rory is hailed as an advertising guru.

Some highlights from this conversation:

Change in perception about marketing

Making lateral decisions

Importance of Brand

Alchemy's Basic premise

Building a culture of Alchemy

How does Alchemy work in the real world

Creative utilization of fixed assets

Connect with Rory:

Linkedin: https://www.linkedin.com/in/rorysutherland/

Twitter: https://twitter.com/rorysutherland

Connect with us:

Linkedin: https://www.linkedin.com/company/startupoperator

Twitter: https://twitter.com/OperatorStartup

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EP 84 : 'Alchemy' for Startups | Rory Sutherland (Vice Chairman, Ogilvy UK)