When was the last time your marketing team talked to an actual customer? It’s time to change that. And Kevin ‘KD’ Dorsey is here to tell you why.

With over a decade of experience in sales and marketing, current SVP of Sales & Marketing at Bench Consulting, KD is well-versed in how to elevate your sales and marketing alignment. From driving urgency to strengthening your sales and marketing alignment, KD has tips, practical advice, and real-life stories to share. You won’t want to miss this one.

In this episode, you’ll learn:

• Why you can never know too much about your customers
• How to multithread your sales process and speak to each person on the buying committee
• And understand the connection between urgency and conversion.

Jump into the conversation:

[02:40] Why you MUST understand your customer

[05:40] KD’s 6 must-ask questions

[09:40] Optimizing conversion with ‘want’

[12:09] What is multithreading?

[24:30] The friend zone of sales

Connect with KD: https://www.linkedin.com/in/kddorsey3/

Connect with Rowan: https://www.linkedin.com/in/rowan-noronha/

Product Marketing Community: https://www.productmarketingcommunity.co/

Presented by Pavillion https://www.joinpavilion.com/

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