The Marchitect S3 E9: Navigating Sales & Marketing Alignment with Kevin "KD" Dorsey
When was the last time your marketing team talked to an actual customer? It’s time to change that. And Kevin ‘KD’ Dorsey is here to tell you why.
With over a decade of experience in sales and marketing, current SVP of Sales & Marketing at Bench Consulting, KD is well-versed in how to elevate your sales and marketing alignment. From driving urgency to strengthening your sales and marketing alignment, KD has tips, practical advice, and real-life stories to share. You won’t want to miss this one.
In this episode, you’ll learn:
- Why you can never know too much about your customers
- How to multithread your sales process and speak to each person on the buying committee
- And understand the connection between urgency and conversion.
Jump into the conversation:
[02:40] Why you MUST understand your customer
[05:40] KD’s 6 must-ask questions
[09:40] Optimizing conversion with ‘want’
[12:09] What is multithreading?
[24:30] The friend zone of sales
Connect with KD: https://www.linkedin.com/in/kddorsey3/
Connect with Rowan: https://www.linkedin.com/in/rowan-noronha/
Product Marketing Community: https://www.productmarketingcommunity.co/
Presented by Pavillion https://www.joinpavilion.com/
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Produced by Share Your Genius https://www.shareyourgenius.com/