On this episode of #ThePlaybook, Becky Center, CEO of Indiegogo, shares her insights on:
[4:04] - How her time at Groupon helped her to understand online marketplaces and ecommerce
[8:37] - How the company’s “FACE values” (fearlessness, authenticity, cooperation, and empowerment) have become a part of its DNA
[12:28] - Why her time in New Orleans after Hurricane Katrina taught her the power of staying true to who you are
[18:10] - How a deep emotional connection can create brands that “punch above their weight class”
The Playbook With David Meltzer