James Reed: all about business 54. The secret behavioural prompts brands use to influence your choices | Raphy March
How can businesses gain a true understanding of what drives customer decisions? And how can science be applied to create marketing that not only feels deeply human but also delivers measurable results?
Today on All About Business, James is Raphy March, Managing Director at Cowry Consulting, a pioneer in combining behavioral science with AI to help global brands like Coca-Cola, EasyJet, and Sky, influence behavior at scale.
They explore practical insights on building human-centered AI strategies, the ethics of shaping customer experiences, and how entrepreneurs can use data and psychology to stand out, scale, and grow with purpose.
Timecodes:
02:16 Introduction to Raphy March and Cowrie Consulting
08:27 The Nudge Unit and Government Applications
09:08 Behavioral Science in the Private Sector
17:53 Case Study: Keep Britain Tidy
26:51 Ethics in Behavioral Science
29:31 Practical Applications of Behavioral Science
33:37 Using Physical Evidence to Justify a Pay Rise
36:09 Improving Customer Retention at Sky
43:50 Behavioral Science in Brand Perception
49:16 The Role of AI in Behavioral Science
01:07:02 Future of Behavioral Science and AI
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This podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit Flamingo-media.co.uk