The Saco Drive-In was at risk of going out of business. New movies were being released in digital format, requiring a nearly $100,000 investment in a digital projector.
However, Honda's Project Drive-In was going to provide the needed projectors to five drive-ins around the country. Ry Russell, one of the owners of the Saco Drive-In went to work, leveraging social media to get the word out.
Hear how he used social media to save New England's oldest drive-in in this episode of The Marketing Agents Podcast.
http://www.themarketingagents.com/18
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