Into The Wild 236. The Superpower of a Brand Video with Emmy Award-Winning Filmmaker Mariana Henninger
Hey you wild women!
This time around we're joined by Emmy Award-winning filmmaker Mariana Henninger. Mariana is also the founder of Brandmagnetic, the place where she channels her strengths as a filmmaker to help businesses turn their stories into sales. She hosts the Empire Secrets podcast as well.
Brand videos are powerful, especially when it comes to accelerating trust with your audience and emphasizing your authority. A great brand video makes your audience's life easier and takes the burden off them to get to know you, which can help you close the deal even faster.
In this episode, you will learn about:
- How Mariana's business focus has transformed in the last year.
- How Brandmagnetic merges two of her greatest strengths.
- What a great brand video can do for your media kit or pitch.
- Important elements for your brand videos you shouldn't overlook.
- Where words fall short and how a brand video can help you fill the gap.
- Where her process with clients starts and why it's crucial to begin there.
- The secret to uncovering your "why" if you're not sure what it is.
- What Mariana is passionate about helping her clients discover.
- Why a brand video is not about telling your story (and what it actually represents).
- The reason you should not include a call to action in your video.
- The type of non-literal b-roll Mariana encourages her clients to use.
- What narrative transportation is and why it's important in storytelling.
- The upfront work of creating a brand video and how it pays off.
- How a brand video helps your business become more memorable.
- What your brand video can accelerate when it comes to building rapport.
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