The Importance of 'Wow Factor' in Hotel Stays

A recent hotel stay highlighted the significance of aesthetic appeal in accommodations, particularly for families with teenagers. The speaker notes that the flagship Premier Inn in Manchester had an impressive design that attracted his daughter, featuring exposed brick walls adorned with playful neon phrases. This decorative touch was viewed as crucial for enhancing the overall experience during their trip, especially as it catered to a younger audience's desires for Instagram-worthy visuals. In contrast, past stays in more mundane hotels, lacking such 'wow factor,' failed to create memorable impressions.