Keys To The Shop : Equipping Coffee Shop Leaders 035 : The Consumer Revolution w/ Kevin Sinnott : Appreciating, learning from, and serving the specialty coffee consumer.
We are in a Consumer Revolution! The home barista - coffee brewer- coffee drinker makes up 70% of coffee consumed in the U.S. and has access to a lot of great information, training materials, resources, and gear to help them get a truly great cup of coffee. Unfortunately, there is still a lot of misinformation and bad gear out there making it hard for consumers to consistently get the best we have to offer in specialty coffee.
Never fear! Today we talk with the founder of the world's first consumer coffee festival "Coffee Con", and author of "The Art and Craft of Coffee" Kevin Sinnott! Kevin has made it his job for over 2 decades to bridge the gap between the consumer and specialty coffee through writing about coffee, reviewing and recommending gear to the home enthusiast, and now bringing pros and consumer together at his ground breaking event, Coffee Con.
We talk about how Kevin came to be an ambassador to the coffee enthusiast, the perspective of the consumer, and how we who work as professionals can better serve them in or shops.
LINKS:
Kevin's Book: The Art and Craft of Coffee
Related KTTS Episodes:
Episode 19: 10 Reasons to Love the Customer
Episode 30: Matching Your Service to Your Quality w/ Casey Underkofler
VISIT OUR SPONSOR
FOR GREAT GEAR!