Lizanne Falsetto is the CEO, Founder, and Chairman of betterland foods™, and the founder of thinkThin®. 

Long before she became an entrepreneur, Lizanne Falsetto had a career as a model.

She developed food for herself on the job, and quickly discovered that her peers were interested in what she was making. She went on to create thinkThin®, the gluten-free protein bars you’ve seen on the shelves of grocery stores since the 90s. She sold that company a few years ago, and now she’s building game-changing, cow-free dairy alternatives.

Just as importantly, Lizanne's career has taken a series of unexpected twists and turns that are genuinely inspirational. She’s been decorated with an impressive array of awards and accolades, and she is well-known for her philanthropy. I'm deeply honored to have her here.