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Advertising
Apr 24, 2024
Guests Ryan Lough and Andrew Oswald discuss the impact of advertising on consumerism and happiness. Topics include the psychology of ads, historical figures in advertising, and the link between wealth and well-being. They explore the influence of comparison in advertising and propose solutions to reduce negative impacts on society.
30:04
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Quick takeaways
- Advertising manipulates desires into perceived needs through emotional appeals.
- Negative psychological impact of advertising on happiness requires potential regulatory solutions.
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The Influence of Advertising on Consumer Behavior
Advertising aims to manipulate evolutionary desires into perceived needs by showcasing products in a way that appeals to emotions and desires, moving them from the realm of necessity to luxury. This manipulation involves creating desires for products based on status, pride, and perception, rather than actual needs. Through examining the history of advertising, particularly the role of Edward Bernays in shaping modern advertising tactics, it becomes evident that advertising thrives on stimulating desires and manufacturing needs to drive consumer behavior.
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