The Cynicism Behind LVMH's French Bloom Acquisition

Another day, another NA brand acquisition. Adam, Joanna, and Zach talk about LVMH's recent minority investment in the shockingly-expensive French Bloom line of non-alcoholic French sparkling wines: who the market for $100+ non-alcoholic sparkling wine even is, why LVMH doesn't want to enter this category with their own brands, and more. Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and be well.

Joanna is reading: Blood, Wine, and Ziti: The Starring Role of Food and Drinks in ‘The Sopranos’

Adam is reading: Are Airports About to Start Restricting Your Drinks?

Zach is drinking: When Did Wasabi Become Iceland’s Hottest Cocktail Ingredient?

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