EP76: Harnessing AI & Tech For Next-Level Marketing

In this episode, Tessa Burg and Derick Schaefer discuss the rapid evolution of AI in marketing. You’ll get an inside look at the challenges companies face when they blindly adopt AI—emphasizing the need for a solid AI strategy backed by clear business metrics.

The conversation goes deeper, covering organizational culture shifts, the pivotal role of change management, and how employees can become the catalyst for innovation. They also spotlight the importance of establishing a baseline to properly measure AI effectiveness and contribution to growth.

Whether you're a marketing leader, tech enthusiast, or a curious mind, this episode is a must-listen. Tune in to enhance your understanding and approach to AI, machine learning, and business strategy.

Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.

 

About Derick Schaefer:

Derick Schaefer is the Senior Vice President of Technology at Mod Op Strategic Consulting. He focuses on using technology and processes to develop customer-focused business strategies. Previously, he was the Chief Technology Officer at Trintech Inc. and held VP roles at Digital Insight and NCR. Derick founded a successful startup named Synthesis and also spent more than ten years working at Microsoft.

 

About Tessa Burg:

Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.