If I've learned one thing from this podcast, it's that most successful ecommerce founders just figure things out on their own. That's exactly what SpyGuy's Allen Walton has done since the very beginning. On this episode, he shares:

The best books for learning Google Ads.
Why you should learn the basics before hiring someone else to do a job for you.
His $63k agency mistake.
Groups other ecommerce founders should know about.

Show Notes & Links:

[0:47] Allen’s experience going on The Tim Ferris Show.
[3:16] Why Facebook hasn’t worked well for SpyGuy.
[5:14] How Allen taught himself Google Ads.
[15:38] Why it took him so long to get started with email marketing.
[17:41] His disastrous agency experience.
[32:04] Parlaying press into new opportunities.
[34:38] How he thinks about SEO.
[40:27] Where other ecommerce founders should be spending their time.
Allen Walton on Twitter
SpyGuy
Allen’s episode of The Tim Ferris Show
PPC Hero
The Paid Search Podcast
The Ultimate Guide to Google Adwords
Pay Per Click Search Engine Marketing For Dummies
Ultimate Guide to Pay-Per-Click Advertising
HARO
DropInBlog
eCommerceFuel
The Dynamite Circle
Dave Gerhardt on Twitter
The Ecommerce Marketing Show Home

Better Without Them: Lessons Learned From SpyGuy's $63,000 Agency Mistake