AI can help brands get off the ground fast. But will it keep customers around? Matt Mullenax believes the answer is no. Retention isn’t about bots or macros...it’s about people.

Alyssa Nolte sits down with Matt, founder of Huron, to rethink what keeps customers coming back in a world where everything feels automated. From one-to-one calls to brand voice, Matt shows why the human touch is more than nice to have, it’s the real competitive edge.

Why listen: If you’re building a brand, scaling a startup, or fighting churn, this conversation will make you stop and ask - are you leaning too hard on AI and losing the human element your customers crave?

Key takeaways:

AI can build a brand, but retention depends on real human connection
Customers remember personal interactions more than marketing metrics
Clear personas and life-stage moments are powerful drivers of loyalty

The Future of Retention Is Human with Matt Mullenax