10 MINUTE MARKETER - Bite sized marketing strategies for everyone! #28 - How Max Runs Facebook Ads
May 8, 2025
Discover the art of running successful Facebook ads with insights on optimizing budget and audience targeting. The hosts discuss the importance of simplicity and focusing on conversions to enhance campaign effectiveness. They tackle the issues of pricing strategies in marketing, emphasizing value over time. Learn how agencies labeled as 'churn factories' can struggle and affect industry perception. Gain practical tips to build trust with customers and improve ad performance while maintaining a structured approach to marketing.
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Episode notes
Client Wasted Budget On Traffic Then Retargeting
- Max recounts a client who spent half their budget on traffic then retargeted visitors for conversions.
- He explains that approach worked in 2018–2019 but fails now due to algorithm changes.
Traffic Optimization Draws The Wrong People
- Optimizing for traffic attracts clickers who won't convert.
- Max says conversion optimization finds people who take real actions, not looky-loos.
Interest Audiences Miss Most Buyers
- Interest targeting (e.g., 'American Airlines') misses most real customers.
- Max notes many customers never follow brands on social, so those audiences are incomplete.