AI as Your Creative Detective: Emily Ketchen on Leading Marketing in the Intelligence Era

What if you could transform your organization’s approach to AI while building a global brand?

In this episode of Marketing Vanguard, host Jenny Rooney speaks with Emily Ketchen, CMO of Lenovo’s Intelligent Devices Group, live from the Cannes Lions Festival. Together, they explore how to lead AI integration within marketing teams, navigate global brand building across 180 markets, and leverage purpose-driven storytelling for genuine business growth. Whether you're a CMO navigating emerging technologies or a marketing leader seeking to balance global reach with local relevance, this conversation offers invaluable insights into the future of tech-driven marketing.

What You'll Learn:

• How to use AI as a creative catalyst and personal detective for marketers
• Strategies for building AI governance councils and education programs
• The difference between transcreation and translation in global marketing
• Gen Z and Gen Alpha's impact on brand purpose and authenticity
• The evolution of search from SEO to AEO (AI-Optimized Search)
• Lenovo's "Global Might, Local Fight" strategy
• The role of purpose in driving both meaning and business growth

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• Blend influencer & affiliate marketing seamlessly – Awin’s integrations create a streamlined, results-driven approach

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