Double Your Freelancing Podcast Episode 41: Jeffrey Shaw on Creating an Iconic Brand
Taking the time to understand yourself, and manipulating your strengths to get your message out can sometimes be all it takes to push yourself over the edge, and into full-blown success. Today we’re focusing on how to have an authentic brand and establish your brand identity, so you can do just that.
Our guest today is Jeffrey Shaw. He’s a business coach, and he excels in, and focuses on how companies like ours can avoid being generalists. When you generalize your position in the market, you make it harder for yourself to stand out; and that’s where Jeff steps in. He’s also a pro speaker, photographer and is the host of his podcast called “Creative Warriors.”
Today’s topics include:
- The biggest challenge of going to work for yourself
- How to create a standout statement and use it to your advantage
- The role of branding as it relates to your customers
- Why “niche” needs to be completely redefined for freelancers
- The paradox of being in business on the internet
- How to use uniqueness to market yourself
- The importance of balance
How the world sees you is essential to your success, and this applies to more than just freelancing. When people see something in you that they want to be a part of, you know you’re on the right track.
We’ll be doing a high level overview of what it means to be a brand, what the implications are and what we can do with it. So, how can you start to develop a unique message for your business?
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