The Mentor with Mark Bouris #253 Naomi Simson: RedBalloon & Big Red Group
Naomi Simson is the co-founder of Australia's largest experiences marketplace, Big Red Group and RedBalloon.
During the end of the dot-com era, while working in freelance marketing, Naomi found it difficult to attract clients who were willing to pay for her service. She realised a gap in the market for a digital marketplace for experiences. The idea for RedBalloon was born.
Over 2200 small businesses in Australia and New Zealand use RedBalloon, now part of Simson's parent company Big Red Group.
I want to hear from Naomi how she brought BRG to scale, how it benefits Australian small businesses and what makes it the third-largest experiences marketplace?
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See omnystudio.com/listener for privacy information.