Gregory Aguirre: Building Capital Rivers from the Ground Up

Greg’s story is a masterclass in entrepreneurial grit, strategic development, and what it takes to grow a commercial real estate business in today’s market. From humble beginnings selling homes in college to leading complex retail and mixed-use projects, he shares a candid look at lessons learned, risks taken, and how he’s shaping Sacramento’s commercial property landscape.

What you'll hear:

• How a summer job in Oregon led Greg into real estate

• The early deals and stumbles that set the foundation for Capital Rivers

• How he transitioned from corporate roles at JPMorgan Chase and Sleep Train into launching his own firm

• What "merchant building" means and why it's been key to scaling his business

• The story behind building hangars on airport land

• How Capital Rivers is blending economic development, brokerage, and property management

• Why collaboration and creativity are core to his client relationships

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