Twenty Thousand Hertz
“In a World…” The epic evolution of movie trailers
Mar 19, 2025
Andrew Anderson, a producer at Twenty Thousand Hertz, dives into the fascinating evolution of movie trailer sound design. He discusses the dramatic shift from the iconic ‘Voice of God’ narrators of the ‘80s and ‘90s to the booming audio of modern trailers. Hear insights on the legendary Don LaFontaine and the impact of sound cues in trailers from classics like Star Wars. Anderson highlights overused tropes and explores how the industry has adapted to the digital age, making it a captivating exploration for film and sound enthusiasts alike.
27:11
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Quick takeaways
- The evolution of movie trailer sound design reflects changing marketing strategies, showing a transition from straightforward narratives to epic soundscapes.
- The podcast highlights a new competition, SoundOff, encouraging audience creativity by inviting submissions of mini episodes focused on sound.
Deep dives
Origins of the Podcast
The creation of the podcast stemmed from a contest called PodQuest, initiated by the podcast network Radiotopia, which aimed to encourage new podcast ideas. The host had the concept for the podcast about sound for several years but was motivated to finally start it due to the contest's deadline. Although the podcast did not win, it served as a crucial turning point, leading to the establishment of 20,000 Hertz as a platform for exploring sound. This backstory illustrates the power of competitions in fostering creativity and launching projects that may not have come to fruition otherwise.
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