Engineering Calmer Agencies & Consulting Firms: Calm is the New KPI

How Your Software Impacts Your Business' Ecosystem with Melanie Richards

Aug 18, 2020

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Software is the lifeblood of any modern business.

Software keeps projects on track and helps clients pay you.

Software is how we communicate with each other.

Software allows you to operate leaner and smaller than ever before.

And every piece of software involved in your business has a role to play—an integral part of your business’ ecosystem. It has a job description and it's a core member of your team, just like any human. That’s why it’s even more important that you have the right tool, doing the right job, at the right price.

Choosing the right software tool, particularly when it comes to your choice of project or task management, can impact how well your team communicates, how well-informed your clients are, and how they feel about your service as a whole. Your financial software choices can also affect how quickly you can send an invoice, how quickly clients pay you, and ultimately, how healthy your cash flow is.

And that's what we're talking about today with Melanie Richards, owner of Modern Traction, a boutique web design agency. Mel is an award-winning web designer and brand strategist with over two decades of experience. Her turnkey approach is designed to save you time, ensures your brand and messaging is on point, and that your website is built to drive growth. Mel’s on a mission to create efficient marketing solutions that support busy entrepreneurs to gain faster traction and multiply their impact.

Listen to the full episode to hear:

How the right choice of software has helped Mel scale her company, increase profits, and deliver better results for her clients
How the right software tools make your team more effective and how ClickUp helps Mel’s team know what to do next
All the tools that have been essential for Mel’s business
Lower costs, less complication, more opportunities for automation