Naturalistic Decision Making

Episode #32: Interview with Bill Elm

Apr 16, 2021
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ANECDOTE

Trust Built Through Cognitive Mastery

  • Bill Elm shared a story about a Canadian Navy Admiral doubting his knowledge of naval command and control.
  • This highlighted the success of his upfront cognitive work in understanding complex domains deeply.
ADVICE

Stay True to Cognitive Focus

  • To maintain focus, only take on work that fundamentally improves decision effectiveness.
  • Turn away projects lacking cognitive basis; refer such clients elsewhere.
ADVICE

Build Cognitive Systems Culture

  • Make the entire organization accountable for cognitive systems engineering excellence.
  • Recruit and onboard with clear standards on cognitive focus to uphold quality.
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