Everyday AI Podcast – An AI and ChatGPT Podcast

EP 40: How To Improve Your Advertising with AI

Jun 19, 2023

Pierre-Paul Couronne, a digital marketer at Impact Media and content creator for LearningMarketing.co, shares his insights on the intersection of AI and advertising. He discusses how AI enhances ad strategies, from crafting compelling copy with tools like ChatGPT to analyzing customer data effectively. Pierre-Paul emphasizes the balance between automation and creative input in marketing, and he offers practical tips for businesses to integrate AI into their daily workflows without losing their human touch.

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ADVICE

Using AI Tools in Advertising

Use ChatGPT or similar tools for various advertising tasks like copywriting and data analysis.
Don't solely rely on AI; revise and personalize the output for better results.

ANECDOTE

Analyzing Client Data with ChatGPT

Pierre-Paul uses ChatGPT to analyze client data, like customer surveys from events.
This helps identify common themes, pain points, and refine buyer personas by removing biases.

INSIGHT

Leveraging Existing Data with AI

Many companies collect data but underutilize it; AI can help analyze this existing data.
Prioritize using existing data with AI tools like ChatGPT for valuable insights.

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Today we're talking about how to improve advertising using AI. From the benefits of using AI-generated content to using ChatGPT for copywriting and data analysis, we're covering the best AI tips and tools for advertising. Pierre-Paul Couronne from LearningMarketing.co joins us as shares insights on using AI in advertising.

For more details head to our episode page!

Time Stamps:
Full show notes here
AI News -
[00:00:56] Meta's new voice cloning technology
[00:02:01] Is AI going to make us dumb?
[00:02:42] 92% of programmers are using AI
Guest -
[00:04:58] About Pierre-Paul and his work
[00:05:55] What role does AI play in advertising?
[00:06:50] How ad platforms are adding AI
[00:09:27] Is there too much AI in advertising?
[00:13:06] Use AI to analyze data
[00:16:33] AI tools you can use
[00:17:58] Using AI in daily tasks

Topics Covered in This Episode:
1. Speaker's background and work at Impact Media
- Multi-tasking and multiple jobs
- Agency's focus on purpose-driven brands
- Role in media buying, research, and ad strategies
- Freelance work in SEO and content marketing
- Creating a blog to help small businesses get online

2. Changes in retargeting capacities after iOS 14
- Advertisers more mindful about consumer data
- Focus on creating better ad content using AI

3. Using ChatGPT or other AI systems in daily life
- Speakers advice to power users, including prompting courses and priming the chat
- Caution against solely relying on AI-generated content
- Importance of personalizing content through revisions
- Surge in AI-generated content predicted

4. Benefits of AI in data processing
- Collecting information that companies may already have gathered
- Data prioritization
- Using AI tools like ChatGPT
- Trusting AI tools used
- Analysis of a client's event survey with ChatGPT
- Identification of common themes and pain points
- Eliminating biases when analyzing data to create buyer personas

5. Introduction to AI in advertising
- Prevalence of AI in advertising
- Meta's new voice cloning technology
- Debate on whether AI is making humans less intelligent
- GitHub survey showing 92% of programmers are using AI
- Encouragement to sign up for the daily newsletter for more AI news and information

6. Beautiful AI and Reclaim
- Uses of Beautiful AI for presentations, reporting, and pitches
- Features of Beautiful AI that automatically build presentations
- AI scheduling tools like Reclaim for managing multiple schedules.

Keywords:
AI, Beautiful AI, Reclaim, workflow, task, Chat GPT, AI systems, purpose-driven brands, media buying, Facebook, research, ad strategies, SEO, content marketing, retargeting, iOS 14, targeted audience, prompting course, personalizing, AI-generated content, mindful use, data processing, Google Analytics, surveys, bias elimination, buyer persona, marketing strategies, Advantage Plus, historical conversion data, Beautiful AI presentations, Reclaim scheduling tools, Meta, voice cloning technology, human intelligence, GitHub survey, daily newsletter.

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