Cass Zawadowski: How to Lead in a Borderless Work Environment

In this week’s episode I speak to Cass Zawadowski, Chief Creative Officer at Wunderman Thompson.

Key takeaways include:

● Having an empowering leader and the influence they have on their team
● Bringing humanity into your leadership allows your team to genuinely connect
● Diverse and borderless workplaces: tips on making it work

Cass is a results-oriented marketing veteran with proven strategic and creative excellence. Throughout her career, she has developed culturally impactful, brave brand stories told through numerous integrated campaigns across traditional advertising, social, branded content, experiential and digital channels.

Her talent has taken her from Toronto, to NY, Europe (Germany) and Asia (Singapore, Korea), and back to Toronto, where she now leads creative on a number of global clients including Microsoft, IKEA, Shell, and GSK. Cass’s category experience spans retail, automotive, healthcare, beauty, tourism, financial, and CPG.


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