Let's Get Dressed Pinterest's Global Trends Lead Sydney Stanback on Curating Style Inspiration, Plus The Trends Everyone Is Pinning Right Now
Mar 31, 2025
Sydney Stanback, Pinterest's Global Trends Lead, shares her expert insights on curating style inspiration and predicting fashion trends. She discusses how Pinterest encourages self-expression and helps users craft personalized boards. Sydney also explores the emerging 'stereo punk' style fueled by events like Coachella, and the rise of micro trends that focus on individualism over fast fashion. Additionally, she highlights the vibrant connection between music and fashion, showcasing how artists influence fans' style choices.
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Pinterest as a Unique Platform
- Pinterest is unique because it's intentionally used for crafting various aspects of life, from outfits to weddings.
- Unlike other social media platforms, it fosters a quiet space for self-exploration and intentional planning.
Getting Started on Pinterest
- Start by searching for things you love, like a specific aesthetic or recipe.
- Engage with pins by saving them to boards to train Pinterest’s algorithm.
Pinterest for Style Exploration
- Liv Perez used Pinterest to escape a style rut by creating a board of aspirational outfits.
- This helped her identify desired pieces like pencil skirts or baggy jeans, leading to a more satisfying closet.