Make Lemonade
Building the world's fastest checkout with Vercel - Guillermo Rauch (Vercel CEO)
Feb 15, 2024
Guillermo Rauch, CEO of Vercel, talks about partnering with Lemon Squeezy to build the world's fastest checkout. He discusses being inspired by Wordpress, the founding story of Vercel, pivotal moments in its growth, and future plans. The episode also touches on the evolution of Next.js, Vercel's vision for the future of the internet, and the impact of speed on e-commerce conversion rates.
38:59
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Quick takeaways
- Collaboration between Vercel and Lemon Squeezy to create world's fastest checkout using Next.js framework.
- Importance of open-source projects like React in democratizing access to technology and driving innovation.
Deep dives
Building the World's Fastest Checkout Experience
In this episode, Gilemo Roush, the CEO of Versailles, discusses the collaboration between Lemon Squeezy and Versailles to create the world's fastest checkout experience. The conversation focuses on the use of Next.js and the incorporation of server-first rendering, which allows for globally fast and personalized checkout experiences. The importance of speed in conversion rates is highlighted, with studies showing that every 100 milliseconds of speed improvement can lead to an 8% better conversion rate on mobile. The discussion also touches on the advantages of open-source frameworks like React and the democratization of cloud infrastructure.
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