Discover the importance of defining your niche based on target market goals and the success of focusing on a specific problem. Learn about the upcoming EIR program at SPI and how it helps people quit their jobs and create online careers. Explore the expansion of SPI, with new team additions and a focus on serving a specific type of entrepreneur.
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Quick takeaways
Defining a niche based on shared goals instead of demographics can lead to brand recognition and successful business growth online.
Tailoring messaging, content, and community to a specific audience and their goals can result in a more cohesive community and targeted guidance.
Deep dives
Reevaluating processes and systems for entrepreneurs
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The power of niche marketing
In this episode, the host talks about the importance of defining a niche beyond demographics, such as age or location. Instead, he emphasizes understanding the goals of the target market, as people of the same age or location might have different aspirations. By focusing on specific goals, entrepreneurs can create content that is relatable and resonates with their audience. The example of Pat Flynn's YouTube channel is used to illustrate the impact of niche clarity on content performance. Specific niche goals, like completing a collection, organizing, or storing items, can attract a more engaged and loyal audience.
Clarity in serving a specific audience
The host discusses the benefits of honing in on a specific audience and their goals. By serving a particular group, entrepreneurs can tailor their messaging, content, and community to better address the needs and objectives of that audience. The example of the SPI Media's EIR (Experts in Residence) program is given as a way to provide focused support and networking opportunities to entrepreneurs pursuing full-time online careers. By clarifying the type of entrepreneur they serve, SPI Media can create a more cohesive community and provide more targeted guidance.
#738 The demographics we use to define our target audiences aren't actually helping us. Think about it—is it really the case that the people you want to attract share the same age, gender, or location? Or is it that they all share the same niche goal? Having one specific problem to help your followers with is essential for brand recognition and successful business growth online! Deep Pocket Monster, my Pokemon-focused channel, is a prime example of this. My 700K subscribers are people from all backgrounds, but their goal in this space is the same. Doubling down on it made a massive difference! So, what is the one thing that resonates with your niche audience? This is the key to starting a business and quitting your traditional job, which is our goal for you at SPI with everything from our content to our new EIR program! Show notes and more at SmartPassiveIncome.com/session738.