On November 16th-17th, the global football industry gathered in Durban (South Africa) for the first-ever World Football Summit Africa. If there was one common theme we took away from it is that “there is massive untapped potential in the African football industry” but it needs to address the challenges that are blocking growth, one of the main ones being finding new sources of revenue.

There are three pillars within the commercial marketing model of football clubs: Merchandising, Matchday, and Sponsorships.

And it was precisely on this last one that there was an amazing panel on the live stage of WFS Africa where Kike Levy, Southern Sports Lead at Meta - Victor Williams, CEO at NBA Africa, and Kabelo Bosilong, Founder at SportSense gave a true masterclass on sponsorship and how African football clubs can address these challenges. Anybody can learn from this session, so we encourage you to listen in. You will learn about the importance of focusing on the fundamentals, the role that digital can play in gathering customer data while also amplifying digital activations, or how the player empowerment era is changing the traditional commercial marketing model.

Enjoy!

World Football Summit is where the football industry meets.

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E16: Maximizing sports sponsorship opportunities in Africa