AI Product Discovery Drives Brand Traffic

Phillip Jackson's media company, Future Commerce, focuses on trends and developments in business.

The company surveyed U.S. shoppers during the 2025 holiday season. He says one insight stood out: when AI recommends a product, 77% of respondents leave the platform to buy on the brand's site.

Phillip first appeared on the podcast in early 2024. In this, his latest episode, he addresses the downsides of optimized ecommerce sites, the outlook of traditional search, and, yes, the rise of autonomous shopping agents.

For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/ai-product-discovery-drives-brand-traffic

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts

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