The Music Industry's BIGGEST Problem (And How To Solve It) | Bobby Owsinski's Inner Circle Ep. 609

Why Do Musicians Still Struggle to Grow a Fanbase in 2026?

This week on Bobby Owsinski's Inner Circle, Prospect Hill drummer and FanFlowy co-founder Mark Roberge reveals how the music industry still lacks the systems that every other business takes for granted. From cost-per-acquisition to automated fan engagement, Mark shares why most artists burn out - and how FanFlowy was built to fix that. If you're serious about building a music career that scales, this is a must-listen.

KEY TAKEAWAYS
• The music industry lacks core systems like cost-per-acquisition tracking
• Why so many talented artists give up before making it
• How FanFlowy automates fan engagement, growth, and nurturing
• The role of DMs, funnels, and targeted ads in fanbase building
• Why Spotify and YouTube followers are harder to grow than monthly listeners
• How conversation trees inside Instagram helped convert fans
• Why “real” content outperforms polished production in ad strategy
• The importance of mental toughness and staying power in music
• How Indie Artist Compass maps the path to real income from music
• The dangers of relying too much on AI-generated music

BEST MOMENTS
00:00:10. “That’s Mark Roberge, rock drummer and co-founder of FanFlowy.”
00:00:19. “They’re losing because the workload is so crushing.”
00:01:44. “It’s not just make your music and then go play live. It doesn’t work like that.”
00:03:01. “Every other industry has this and the music industry did not.”
00:05:14. “The hardest one to grow is the follower count on Spotify and the subscriber count on YouTube.”
00:06:02. “They went from a ghost town to hundreds of messages in their DMs.”
00:10:56. “The migration thing is a big deal. Do you have a way to do that?”
00:13:20. “I want all the marketing to happen as well.”
00:21:08. “I just gave you the foundation. Get the foundation laid, get it set up.”
00:30:23. “If you really want this bad, you have to be all in and you have to take the hits.”

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