Today we are delving into the world of Product Marketing, and I’m delighted to say we’re joined by Jessica Webb, who is Product Marketing Manager at everyone’s favourite collaboration platform, Trello. Since moving to Trello, Jessica has worked in content marketing and she’s now driving the growth of Trello’s products in a role that connects the dots between their marketing, sales, product and growth teams. In this episode we explore the topic of Product Marketing to understand its role, its purpose, and how it differs from other forms of marketing, and Jessica also gives us a peek inside how Trello does product marketing including: - The differences in product marketing when targeting new customers versus existing customers - How to measures the success of product marketing - How Trello’s marketing, sales, growth and product teams collaborate when it comes to product marketing - How Trello’s product marketing team work together as a fully remote team distributed across the globe - How Trello communicates its product messaging and value proposition alongside how they localise it for different regions and markets around the world - Common mistakes product marketers tend to make alongside the keys to success when it comes to product marketing Trello >> trello.com Jessica's headline experiment >> https://blog.hubspot.com/marketing/best-growth-hacking-experiments Follow Jessica on Twitter >> twitter.com/jessicawebbica The Growth Hub >> www.advanceb2b.com/thegrowthhub Advance B2B >> www.advanceb2b.com The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Edward on Twitter >> twitter.com/NordicEdward