TEI 083: Trend-driven innovation for product managers

Global Product Management Talk is pleased to bring you episode 083 of... The Everyday Innovator with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode: Trends can be a product manager’s best friend. They can propel products, increasing adoption by customers, or if misread, they may have costly consequences of wasted resources, too much inventory, and lost opportunities. Product managers know about the importance of trends, but are often already overwhelmed and don’t make time to study trends. Are there ways to make trend identification easier? To find out and learn about identifying and using trends, I contacted Max Luthy. He is the Director of Trends & Insights at TrendWatching, a company that scans the globe identifying emerging consumer trends and changes in trends. He is also the co-author of the book Trend-Driven Innovation. In the interview, you will learn the steps to apply trend-driven innovation… Scan,Focus,Generate,Execute, andCulture.