Numerous studies have been conducted on the impact of scent and fragrances on association. A study conducted among undergraduate students found that female students wearing perfume were rated more attractive by male students. Scents were even found to improve scores on job evaluations. Of course, offensive odors can also be used (and have been used) to evoke a negative response.
Sensory Marketing; The Smell of Cinnamon That Made Me Buy
Want to know more about sensory marketing? Get your prospect more involved using their sight, sound, touch, taste, and smell. Join me for this week’s podcast on Using Smells And Sensory Marketing To Increase Influence. Discover how to instantly influence others using the senses.
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