Coffee With Cole: The Digital Writing Podcast

Social Media Ghostwriting Q&A

42 snips
Mar 21, 2025
This podcast dives into the world of social media ghostwriting, exploring strategies for conducting impactful content calls. Key frameworks like the 1-1-1 Framework are discussed for tailored client engagement and steady content ideas. Misconceptions about client expectations are cleared up, emphasizing the value of consistent creation. Personal anecdotes reveal how small client wins can expand your network and highlight common rookie mistakes. Perfect for aspiring ghostwriters eager to turn their passion into profit!
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ADVICE

Content Call Framework

  • Use the Social Ghostwriting Content Generator framework with three content buckets: futurism, founder story, and actionable advice.
  • Combine these with the 10 Magical Ways (tips, stats, steps, etc.) to generate diverse questions and content.
ADVICE

Niche Specialization

  • Specialize in ghostwriting for one specific person, in one specific industry, in one specific way.
  • This niche focus builds pricing power and attracts ideal clients.
INSIGHT

The Power of Saying No

  • Saying you'll ghostwrite anything for anyone diminishes pricing power and makes you replaceable.
  • Specializing repels unsuitable clients while attracting your ideal clients, leading to better fit and higher value.
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