#915: The Deification Of Augustus With Jeremy Ryan Slate

10 snips

Aug 20, 2025

Jeremy Ryan Slate, CEO of Command Your Brand and podcaster, dives into the intriguing world of ancient Rome, focusing on the deification of Augustus. He explains how Augustus transformed his political role into a near-divine status, using narrative and symbolism to consolidate power. The conversation draws parallels between Augustus's propaganda tactics and modern political maneuvering, emphasizing the power of media in shaping public perception. Slate connects historical lessons from Rome to today's political climate, urging listeners to reflect on the cyclical nature of empire and governance.

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INSIGHT

Empire Decline Patterns

Late empires centralize power, over-militarize, import people, and debase currency in linked cycles.
Slate draws parallels between Rome's decline and modern issues like immigration and currency weakness.

INSIGHT

Power Through Language

Augustus used language and titles to take power without calling himself a king and avoid Roman resistance.
Jeremy Ryan Slate shows how subtle wording and staged voluntary relinquishing of power created enduring autocracy.

INSIGHT

Manufacturing A Sacred Image

Augustus centralized religious, political, and moral authority to protect his rule and encourage deification.
Slate connects statue, coin, and literary sponsorship to an engineered cult of personality across the empire.

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In this compelling episode of Tin Foil Hat with Sam Tripoli, special guest Jeremy Ryan Slate delves deep into his research on the deification of Augustus in ancient Rome, offering a thought-provoking exploration of how power is consolidated through narrative and symbolism. Slate outlines how Augustus strategically shifted the title of his position, shedding the image of a mere political leader to assume a near-divine status in the eyes of the public. By weaving myths around his accomplishments, commissioning grandiose statues, and manipulating public perception, Augustus not only solidified his grip on Rome but also laid the groundwork for a totalitarian regime. The conversation further explores how these acts of manufactured reverence and centralized control contributed to a legacy of authoritarian rule—ultimately sowing the seeds for the eventual decline and fall of the Roman Empire.

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