TechCheck EXIT COOKIE 01/04/24
Jan 4, 2024
Google disabling cookies in Chrome signals a major change in the ad landscape. The impact on user privacy and targeted advertising is discussed. Video ads can bring significant revenue. Apple's changes affected big players like Meta and Snap. Privacy-centric moves may create friction and uncertainties in the advertising industry.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 2min
Balancing User Privacy and Targeted Advertising
01:42 • 5min
The Profitability of Advertising and the Impact of Crackdowns on Revenue
06:34 • 2min
The Impact of Apple's Changes on the Advertising Industry
08:56 • 4min
The Potential Friction of Privacy-Centric Moves
12:51 • 3min