The Dept. w/ Omar El-Takrori 5 REAL Content Ideas AI's Could NEVER Make | The Dept. #96
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Nov 13, 2025 Explore the bold assertion that authenticity trumps AI hype in content creation. Discover five crucial content types—Classified, Candid, Conversion, Captured, and Cutless—that foster genuine connection. Learn how sharing behind-the-scenes moments and unpolished clips can enhance viewer engagement. Get practical tips on structuring engaging stories and leveraging personal content pillars like Family and Food. This conversation is a refreshing reminder that your unique voice and perspective are irreplaceable!
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Authenticity Outvalues Attention
- Authenticity, not attention, is the scarce commodity in the AI era.
- Doubling down on real human authenticity creates deeper connection than AI-generated content.
Use Your Phone Photos As Exclusive Content
- Post exclusive photos from your phone (family, food, outfits) to create intimacy and curiosity.
- Add bold text overlays and let stories clear for 24 hours to maximize views and engagement.
Podcast Promo Posted As Phone Photo Blew Up
- Omar posted a phone photo with text promoting a podcast and got 8,000 story views, far above his usual.
- The post succeeded because it was timely, unpolished, and let people into his world.