Musk could kill Twitter. Was it doomed already?

Musk’s Twitter takeover is leading to a mass exodus from the site. But is this just the Elon effect, or was that bound to happen anyway? Jacob Jarvis is joined by Marcus Gilroy-Ware, Lecturer in Creative Digital Media at SOAS and author of Filling the Void: Emotion, Capitalism and Social Media, about what the decline of the Twittersphere means for how we participate in politics – and to discuss whether this was an inevitability, regardless of who ran the platform. 

• “Musk is known for entrepreneurial pseudo-logic.”
• “Musk represents the death of the political.”
• “We all skip ads, so it’s not a viable way to fund social media.”

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Written and presented by Jacob Jarvis. Producers: Alex Rees, Jet Gerbertson. Assistant producer: Kasia Tomasiewicz. Audio production by Jade Bailey. Group editor: Andrew Harrison. Music: Kenny Dickinson. THE BUNKER is a Podmasters Production.

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