Authors Who Lead - Learn to write a book from bestselling authors and leaders cover image

Authors Who Lead - Learn to write a book from bestselling authors and leaders

Beyond Book Launch | Leah Paulos

Aug 10, 2024
45:52

Send us a text

In today's rapidly evolving media landscape, promoting a nonfiction book has become an ongoing endeavor that requires strategic planning and relentless effort. On this episode of Authors Who Lead, Leah Paulos and I delve into the intricacies of book publicity, shedding light on the sustained efforts required for successful book promotion far beyond the initial launch. If you're an aspiring or established nonfiction author looking for practical advice, this episode offers invaluable insights.

Timestamp:

00:00 Leopoldos, founder of Press Shop PR summary.
03:10 Media is part, but not all, of the launch.
06:24 Work hard, position book well for success.
09:49 Media fragmentation offers challenges and opportunities.
13:16 Series "Adventures in Cinderbottom" set in Appalachia.
17:39 Authors need to summarize their books.
19:58 Providing relevant info for publishers and audiences.
22:34 Authors must take control of their campaign.
28:51 One-off courses, intensive 6-week program, 6-month coaching.
30:01 Authors struggle due to mindset and doubt.
33:41 Promote without selling, connect with readers.
37:42 Podcast for media training and author visibility.
40:52 Publicity boosts book sales and authors' careers.
44:05 Appreciation for growth and learning in publishing.

Full show notes

COMMUNITY PROGRAMS
📚 Write and Publish your book

CONNECT
📷 Instagram
🎬 TikTok
👫🏻 Facebook
💼 LinkedIn
🐦‍⬛ Twitter
🤝🏻 Apply to be a Guest

LEAVE A REVIEW
✍🏻 Review on Apple Podcasts
✍️ Review on Spotify

🖱️ Episode Webpage

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode