The Scary Truth About Being a CMO

“Two seconds of lunacy from the Nth node.” The title of a long-lost Ed Wood movie? Nope. It’s one CMO’s take on what’s so scary about being a CMO these days. The “two seconds of lunacy” refers to what happens when a senior manager, supplier, or whomever says or does something on a whim and ends up undermining the CMO and laying waste to a marketing effort/campaign. In a special, Halloween-themed episode of Champions of Growth, Jonathan Copulsky, senior lecturer at Northwestern University, and former CMO at Deloitte, discusses what else is spooking CMOs these days, why things may be getting worse, and what chief marketers can do to ease their fears.