The Toast

The Power of No with Bethenny Frankel: Wednesday, November 12th, 2025

Nov 12, 2025
Bethenny Frankel, a dynamic entrepreneur known for her Skinnygirl brand and her book The Power of No, shares her insights on navigating modern business landscapes. She discusses her unexpected hustle post-success, revealing how influencer earnings surpass traditional TV paydays. Bethenny emphasizes authenticity in brand partnerships and critiques the manufactured nature of pop culture fandom. She also outlines her bold new dating strategy, talks about the societal implications of weight-loss drugs, and reflects on celebrity culture, including the Kardashians and Taylor Swift.
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INSIGHT

Power Of No Drives Bigger Opportunities

  • Bethenny says saying no to offers increased demand and created larger opportunities for selective growth.
  • She frames influence-era success as trust-driven momentum that can justify major reinvestment.
ANECDOTE

Created The Ready-To-Drink Cocktail Market

  • Bethenny recounts inventing the low-calorie cocktail category and creating the ready-to-drink market with Skinny Girl.
  • She notes later celebrities monetized the space more after she paved the way.
ADVICE

Only Endorse What You Actually Use

  • Do only promote products you genuinely use to maintain trust with your audience.
  • Avoid high-volume, low-authenticity ads because followers will notice and trust erodes.
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