96 / How Product Managers Build Reputational Capital Within Their Organizations

There’s a lot that product managers can do to empower themselves and build reputational capital within their organizations. But the path is not a straight one. We know all too well the imbalance between our substantial responsibilities and the comparatively meager authority we have to execute on them. “It’s a tough world out there for product managers,” Paul Ortchanian says. “It’s an up-and-coming function that’s been around for a while, but it’s still misunderstood by most leaders in organizations.”

In this episode of the Product Momentum Podcast, Bain Public’s Paul Ortchanian sits down with Paul Gebel to discuss not only the tactics required to navigate everyday challenges, but also the career strategies we need to build reputational capital within our organizations that allow us to effectively do our jobs.

There’s a case to be made for training organizational leaders about what a product manager can be, and to deepen their understanding of what the product manager role is truly capable of.

“As much as PMs try to learn and practice their craft, there’s some critical soft skills that we need to learn and apply,” Paul adds. “We want to make sure that we’re planting the seeds that help develop product managers of the future to work within those organizations where the process, the tools, and the value we bring is well understood by leaders.”

Catch the entire pod with Paul Ortchanian to learn his take on –

• The importance of empathizing with Customer Support and Sales, as they are proxies of your B2B customers
• How to manage your leadership team and convince them to embrace PM best practices
• The power behind the “good, old-fashioned business case” for prioritizing decisions
• Putting yourself in the position of problem solver – proposing more than a feature, but a feature that actually solves the problem

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