From corporate real estate to custom cabinetry, Alex Forbes story is a testament to diving headfirst into your dreams and coming out on top. Alex, Founder of Lane 17 Cabinet Co, turned a hobby into a booming business. He shares his journey from a frustrating career in commercial real estate brokerage to founding a flourishing custom cabinetry business. Learn how Alex harnessed his woodworking passion and overcame numerous challenges to grow his business, even during a pandemic. Discover valuable entrepreneurial insights and the importance of taking action and continuous improvement to be come a 7-figure entrepreneur.

What we discuss with Alex

+ Alex Forbes' Origin Story

+ Turning a Hobby into a Business

+ Transitioning to Full-time Woodworking

+ Early Challenges and Business Evolution

+ Scaling the Furniture Business

+ Pivot to Custom Cabinetry

+ Growing pains and sustainability

+ Marketing and Building a Client Base

+ Expanding Nationally

+ Closing Thoughts and Entrepreneurial Advice

Thank you Alex!

To connect with Alex, be sure to follow Alex Forbes on Twitter and Instagram (@lane17cabinetco) for a behind-the-scenes look at his woodworking journey. And to check out their beautiful custom cabinetry, go to lane17.com.

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💡 Entrepreneurial Advice: "Don't be afraid to just try things and be confident in your ability to problem solve." - Alex Forbes 🏃‍♂️ Action Over Everything: Take action, learn, adapt, and keep moving forward!

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Insights with Rene Girard